SEO & GEO Services
We help sites get found — by Google, and increasingly, by AI assistants like ChatGPT, Google AI Overviews, and Perplexity. SEO & GEO (Generative Engine Optimization) work together: one gets you ranked, the other gets you cited.
*Illustrative example of the kind of trend consistent SEO & GEO work produces — not a guaranteed or audited result.
What Is SEO?
Search Engine Optimization is the practice of making a website easier for Google and other search engines to find, understand, and rank — through technical health (speed, structure, mobile-friendliness), relevant content that answers real questions, and authority signals like quality links and reviews.
What Is GEO (Generative Engine Optimization)?
GEO is the newer discipline of optimizing for AI-powered answer engines — Google’s AI Overviews, ChatGPT search, Perplexity, Microsoft Copilot — so your content gets cited and summarized directly in the answers people read, not just listed as one more blue link. It relies on clear, factual writing, structured data, and machine-readable formats like llms.txt that make it easy for an AI system to understand and trust what your site says.
Why It Matters Now
- A growing share of searches are answered directly inside an AI Overview or an AI chat assistant, with no click required — if you are not cited there, you are invisible for that search, no matter how well you rank traditionally.
- Google Search Console and Bing Webmaster Tools already report “Generative AI” impressions as their own metric — this is not experimental anymore, it is a measured channel today.
- Being the source an AI assistant cites builds trust instantly — users increasingly treat an AI citation the way they used to treat a first-page Google result.
- The GEO space is still young, which means sites that optimize now get a real head start over competitors who have not started yet.
Google Search Console and Bing Webmaster Tools already track AI-search impressions as their own metric.
SEO vs. GEO: What’s the Difference?
| Traditional SEO | GEO | |
|---|---|---|
| Goal | Rank on the results page | Get cited inside an AI answer |
| Success looks like | Clicks and traffic | Visibility and trust, even without a click |
In practice, the two overlap heavily — a technically healthy, well-structured, factual site tends to perform well at both. We build for both from day one.
Key Benefits
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More organic traffic without paying for every click
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Compounding results that keep working long after the project ends
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Visibility inside AI assistants your competitors may not have optimized for yet
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Increased trust and credibility when AI tools cite you as a source
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Reduced dependency on any single platform’s algorithm changes
Our Approach: Three Pillars
Everything we do comes down to three things: a technically sound site, content that actually answers the question, and evidence — links and mentions — that the rest of the internet backs up what you claim. Get all three right and you show up in both Google and AI answers. Read the full framework: What Is GEO?
What’s Included
- Technical SEO audits & fixes
- On-page optimization & content strategy
- Keyword research & content planning
- GEO / AI search optimization (llms.txt, structured data, AI-crawler readiness)
- Local SEO for service-based businesses
- Ongoing monitoring & reporting
Our Process
- Audit — a full technical and content review of your site.
- Strategy — a prioritized plan based on what will move the needle.
- Implementation — on-page, technical, and content changes.
- Monitoring — tracking rankings, AI citations, and traffic over time.
Who This Is For
Businesses that want more organic traffic from Google, and any site that wants to show up when people ask AI assistants questions instead of searching directly.
Our Work
We practice what we sell: maslonlabs.com has its own llms.txt file and structured data for AI search visibility, and we regularly publish guides on the topic on our blog, including:
- What Is GEO (Generative Engine Optimization)? The Complete Guide
- SEO vs. GEO: What’s the Difference (and Why You Need Both)
- How to Get Cited by AI Assistants: A 9-Step Content Checklist
- Best MCP Servers for SEO Specialists (GSC, GA4, BigQuery, Ahrefs & More)
- How to Optimize Your Website for Google’s AI Search
- What Is WebMCP? The New Standard That Makes Websites Speak AI
- How to Track AI Performance in Google Search Console
Browse all our SEO & GEO articles →
Ready to Get Found?
Tell us about your site and we’ll get back to you with next steps.